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Sustainable Transformations

Hana Tomozawa

Design Strategist

I blend creativity & pragmatism by practicing design & strategy. From reshaping waste management systems in Argentina to breaking reproductive health taboos in Japan, my work is about positive change.

About Hana  

Hana Tomozawa is a design strategist dedicated to the development of innovative, sustainable transformations. 

As a mixed person with an international upbringing, Hana has been drawn to opportunities across industries and continents, including:

  • Emerging Markets Finance in New York
  • Impact Investing in Latin America
  • Sustainability Project Management in Argentina and Indonesia
  • Innovation Consulting in San Francisco, Tokyo, and Tel Aviv
  • Corporate Strategy in Dearborn

Challenging the status quo is the common thread of Hana’s work.

A former Division III soccer player, Hana enjoys leading diverse teams. Her skill set spans design research, product strategy, behavioral science, and project management. She is fluent in English (native) and Spanish.

Hana holds a BA in Psychology from Williams College (’15), and an MBA/MS in Sustainability from the University of Michigan (’23).

In her free time, Hana can be found learning: ashtanga yoga, languages (Portuguese and ASL), and local recipes while traveling.

Recycling Behavior Change

Iterative implementation of solutions that increase resident and local business recycling participation in an informal settlement in Buenos Aires

Circular Waste Management

Transformation of end-to-end waste management system of a mid-sized provincial city in Argentina

Pelvic Floor Device

Patient and provider user research to inform go-to-market strategy for an innovative pelvic floor device

Menopause Relief

Development of innovative menopause relief product concepts to inform go-to-market strategy for a biotech startup

Electric Vehicle Adoption

Customer journey map to define differentiating EV strategy aimed at early majority consumers

Chalk Robot

Innovative product concept, business case, and prototype of a chalk robot designed to encourage outdoor play and wellness in recent retirees

Design Research

  • Participant Recruitment
  • Discussion Guide Development
  • Interview/Focus Group Facilitation
  • Insight Distillation

Product Strategy

  • Market Landscape Analysis
  • Pricing Analysis
  • Cost Modeling
  • Go-to-Market Strategy

Behavior Change

Courses & Certifications:

  • UCSD Behavior Change Strategies for Sustainability (’20)
  • frog Behavioral Science Training (’22)

Project Management

  • Project Scoping
  • Team Assembly
  • Budgeting
  • Agile

Hana Tomozawa

CV available upon request.

Drop me a message if you’d like to connect or collaborate!

Get In Touch

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