Electric Vehicle Adoption
Industry: Automotive
Role: Corporate Strategist
Skills: Market Landscape Analysis š‘›€ Customer Journey Mapping š‘›€ Product StrategyĀ
In 2023, a large automotive player set out to add its first 3-row SUV to its portfolio of electric vehicle (EV) offerings
Goal
Evaluate how product 3-row SUV EV performs versus competitors and adjust product feature prioritization to ensure differentiation and a winning strategy
Approach
Mapped customer journey of scenic road trip (key use case) versus competition
Results
Identified winning moments and developed a framework to strategically prioritize features substantiated by customer research and deprioritize superfluous features that strayed from product concept, resulting in higher margins
Other Projects
Chalk Robot
Innovative product concept designed to encourage outdoor play and wellness in recent retirees
Recycling Behavior Change
Iterative implementation of solutions that increase recycling participation in a Buenos Aires informal settlement
Circular Waste Management
Transformation of end-to-end waste management system of a mid-sized provincial city in Argentina
Hana Tomozawa
CV available upon request.
Drop me a message if you’d like to connect or collaborate!