Menopause Relief
Industry: Reproductive Health
Role: Strategy Consultant
Skills: Design Research 𑛀 Customer Journey Mapping 𑛀 Market Landscape Analysis 𑛀 Go-to-Market StrategyÂ
In 2023, a biotech startup with an offering in endometriosis relief sought to explore opportunities within the US menopause market
Goal
Identify and map needs of design target, prioritize key symptoms unaddressed by existing solutions, research regulatory landscape and implications, and develop a three-year go-to-market strategy
Approach
Coordinated design sprints to cover comprehensive secondary research and primary research via semi-structured interviews with menopausal and postmenopausal people to better understand user needs and identify market gaps as opportunities for innovative solutions
Results
Created three innovative menopause relief product concepts and delivered a comprehensive go-to-market strategy considering client’s core capabilities and regulatory hurdles
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CV available upon request.
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